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From the blog
How this market actually works
Written for the two people in every deal — the seller who wants a fair number and the buyer who wants to know what they are getting.
Valuation
What a YouTube channel is actually worth
Why revenue beats subscribers by more than two to one, and what our valuation formula does with each figure you give it.
6 min read
Buying and selling
How escrow protects both sides of a channel sale
A channel sale asks two strangers to move an asset and a large sum of money in opposite directions. Here is the order we make that happen in.
5 min read
Selling
What buyers check before they pay
The seven things an experienced buyer opens before making an offer — and what a seller can prepare in advance to stop the deal stalling.
7 min read
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